Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top of ...

Big companies invest a lot in marketing, knowing that no matter how valuable the solution they offer consumers may be or how talented their salespeople are, they won’t succeed if they can’t get the ...

While in-person education is great, it's not the only way. Increase your employees' knowledge and skillsets with free digital marketing and CX courses online. Ongoing learning initiatives are vital ...

Marketing will make or break your new venture. A lot more goes into running a traditional or ecommerce business than just registering a new domain, making a website — even with a Wix free trial — and ...