Same cereal. Same sugary taste. Different hues. A box of Froot Loops sold in the United States contains vivid rings of red, orange, green, purple, yellow and blue — neon colors derived from synthetic ...

WK Kellogg Co. will remove synthetic dyes from its cereals, including Froot Loops and Apple Jacks, by the end of 2027, joining a growing cohort of other US companies that have committed to eliminate ...

Cereal description: Yellow, green, orange, red, purple and blue circles of “multi-grain” cereal — meaning an amalgamation of corn, wheat and oat flour swirled together in a slather of partially ...

The Food and Drug Administration and Department of Health and Human Services announced moves Tuesday to phase out “all petroleum-based synthetic dyes” from the food supply in the United States, a move ...

Pickles. Sports drinks. Your favorite breakfast cereal. Artificial food dyes are lurking in a lot of stuff — but that’s about to end. Earlier this spring, Health Secretary Robert F. Kennedy Jr.

Bowing to mounting consumer and regulatory pressure, Kellogg’s announced it will remove all artificial dyes from its breakfast cereals sold in the United States. The company said it will make the ...

Shares of WK Kellogg, the cereal maker behind Froot Loops and Frosted Flakes, skyrocketed as high as 50% after the Wall Street Journal reported Wednesday that Ferrero was nearing acquiring the company ...

Ferrero Group is buying WK Kellogg Co. for roughly $3 billion. The deal will see the parent company of several candy bar and snack brands add a collection of well-known breakfast cereals to its ...

We all have our go-to cereal. And frankly, is there a better way to start the day? Packed with fibers, proteins, vitamins, ...

The deal is expected to close later this year. Froot Loops cereal is getting an Italian twist. Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg ...

Kellogg’s launched Cocoa Loops, a chocolate-forward twist on the classic fruity cereal. The new cereal is now rolling out, with wider availability expected by January. Fan reactions are split, with ...