Froot Loops is bringing its cereal to the world of hip-hop in a colourful new way. The brand has teamed up with Chicago-based jeweler Kristopher Kites to create limited-edition, one-of-a-kind jewelry ...

What’s “Froot Loops” in Italian? The European confectionary company Ferrero has agreed to buy WK Kellogg Co., the manufacturer of iconic American cereals, for $3.1 billion. The acquisition is set to ...

Kellogg is continuing its quest to get Millennials to become cereal fans. This time, Froot Loops has partnered on exclusive merchandise deals with brands including Neff Headwear, State Bicycle Co. and ...

What has always been “follow your nose” is now transitioning into “follow your ears” for a new campaign that celebrates Kellogg’s Froot Loops deep roots in hip-hop culture, having been name-dropped in ...

Watch as a group of British students, along with their teacher, try Kellogg's Froot Loops for the first time in a classroom ...

If you grew up in the United States, you can probably guess what flavor a brightly-colored sugary treat might be. Purple is usually grape, green might be lime, red could be cherry or strawberry, and ...

Texas Attorney General Ken Paxton said Wednesday that Kellogg had signed an agreement assuring his office that the Michigan-based company would “permanently remove toxic dyes" from its cereals by the ...