What’s “Froot Loops” in Italian? The European confectionary company Ferrero has agreed to buy WK Kellogg Co., the manufacturer of iconic American cereals, for $3.1 billion. Stream San Diego News for ...

The deal is expected to close later this year. Froot Loops cereal is getting an Italian twist. Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg ...

Shares of WK Kellogg, the cereal maker behind Froot Loops and Frosted Flakes, skyrocketed as high as 50% after the Wall Street Journal reported Wednesday that Ferrero was nearing acquiring the company ...

Kellogg’s launched Cocoa Loops, a chocolate-forward twist on the classic fruity cereal. The new cereal is now rolling out, with wider availability expected by January. Fan reactions are split, with ...

What’s “Froot Loops” in Italian? The European confectionary company Ferrero has agreed to buy WK Kellogg Co., the manufacturer of iconic American cereals, for $3.1 billion. The acquisition is set to ...