About 20% of Americans in the last 30 days have had an episode of heavy drinking. Now, a new study is calling into question the term "functional alcoholic" and taking a closer look at alcohol's real ...

From Dry January to everyday wellness, alcohol-free beverages with functional ingredients are changing how consumers drink and driving market growth.

Of those taking part in Dry January, 15% see it as a way to change their habits long term, which is particularly pronounced among 25–34-year-olds, who are most motivated by mental and physical health.

LARKSPUR, Calif. --(BUSINESS WIRE)--O’Neill Vintners & Distillers’ FitVine Wine, a leader in better-for-you wines, today announced the launch of FitVine Free. O’Neill, a Certified B Corp company, is ...

Forbes contributors publish independent expert analyses and insights. Jess Cording is a dietitian and health coach who covers wellness. As alcohol intake has decreased, especially in younger ...

Elevating the Standard for Zero-Proof Craft Cocktails. Shaken Not Slurred. LOS ANGELES, Jan. 7, 2026 /PRNewswire/ -- This Dry January, martini lovers rejoice. Dry & Dirty is the first zero-proof, ...

Function leads the charge in the top four non-alcoholic European consumer drinks trends in a market that's riper than ever for innovation. While the market may be ready for vast amounts of NPD, soft ...

DEAR DR. ROACH: Is there such a thing as a functional alcoholic? — Anon. ANSWER: The term "alcoholic" is imprecise and no longer used. There are several conditions to describe problem drinking, ...

Former Munster, Ireland and British and Irish Lions rugby captain Peter O’Mahony has entered the functional beverage space ...