From Dry January to everyday wellness, alcohol-free beverages with functional ingredients are changing how consumers drink and driving market growth.

LARKSPUR, Calif. --(BUSINESS WIRE)--O’Neill Vintners & Distillers’ FitVine Wine, a leader in better-for-you wines, today announced the launch of FitVine Free. O’Neill, a Certified B Corp company, is ...

Elevating the Standard for Zero-Proof Craft Cocktails. Shaken Not Slurred. LOS ANGELES, Jan. 7, 2026 /PRNewswire/ -- This Dry January, martini lovers rejoice. Dry & Dirty is the first zero-proof, ...

Of those taking part in Dry January, 15% see it as a way to change their habits long term, which is particularly pronounced among 25–34-year-olds, who are most motivated by mental and physical health.

Forbes contributors publish independent expert analyses and insights. Jess Cording is a dietitian and health coach who covers wellness. As alcohol intake has decreased, especially in younger ...

The MarketWatch News Department was not involved in the creation of this content. Elevating the Standard for Zero-Proof Craft Cocktails. Shaken Not Slurred. LOS ANGELES, Jan. 7, 2026 /PRNewswire/ -- ...

Former Munster, Ireland and British and Irish Lions rugby captain Peter O’Mahony has entered the functional beverage space ...

DEAR DR. ROACH: Is there such a thing as a functional alcoholic? — Anon. ANSWER: The term "alcoholic" is imprecise and no longer used. There are several conditions to describe problem drinking, ...