One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to ...

At its core, an organization’s recruitment funnel is a step-by-step process to attract, evaluate, and hire candidates. Just like a sales funnel guides potential customers from awareness to purchase, a ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

This guide offers exclusive insights from the customer service experts at Khoros. Whether you’re just starting out, completely revamping, or simply fine-tuning your brand’s customer journey, you’ll ...

In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

You’ve probably heard the term "marketing funnel" being thrown around (or perhaps this is your first time hearing it). Either way, you might not have any idea what it means. If you don’t know how it ...

Most of the content we interact with online is intended to make us take an action, such as following a link, upvoting a post, downloading a study, signing up for a trial, etc. However, those who ...