Created with The Martin Agency, “It Feels Good to Geico” enlists the Gecko and NFL greats A.J. Brown and Emmitt Smith across a series of ads.

In a statement, Geico described the new brand platform as a “shift to emotional value built on both connections and ...

(By Rick Fink) Nobody, and I mean nobody, listens to your stations for the ads. The trick is making people HEAR the ads! Unless your listeners hear the ads and have an emotional or logical connection, ...

Former Geico Caveman McManus Woodend's latest career move might come as a surprise. The commercial character's actor is doing ...

Ken Griffey Jr. appears in new ads for Geico and Booking.com that Major League Baseball fans are seeing in heavy rotation during broadcasts of MLB postseason games. The National Baseball Hall of Famer ...

ANNOUNCER: Denise Bazic(ph) is a real Geico customer, not a paid celebrity. So to help tell her story, we hired a celebrity. DENISE BASIC: It was Thanksgiving night when I accidentally hit a deer.

Commercials have been around for 95 years and it’s probably safe to say that if you asked people if they like them, most people would say, or scream, no. The Internet has tried to solve this marketing ...

TV’s newest commercials are starting to look an awful lot like the web’s oldest. Any user of Amazon’s Fire set-top device might have recently stumbled upon an interactive on-screen graphic from Geico, ...

GEICO recently leveraged mobile to activate traditional radio listeners and drive engagement with exclusive content. Radio listeners were able to use the SoundHound mobile application to identify the ...

Facing the possibility of a legal battle, a local personal-injury law firm has stopped airing a television commercial that features characters from ads for insurance giant Geico. Geoff McDonald & ...

A federal judge in Virginia has ruled that a trademark infringement suit filed by the Government Employees Insurance Co. (GEICO) against Internet search giants Google Inc. and Overture Services Inc.