The GEICO lizard was created in a stroke of advertising genius in 1999 by the Martin Agency in Richmond, Virginia. The company was working with GEICO to find a hot new mascot, and the gecko came about ...

Why is the Pillsbury Doughboy starring in a commercial for Geico? Dec. 18, 2013 -- Move over, gecko. A new commercial for Geico stars not the insurer's famous lizard but the Pillsbury Doughboy. Huh?

In an era where attention spans dwindle and content consumption patterns evolve, brands are seeking new avenues to engage audiences beyond traditional advertising formats. However, crafting ...

Warren Buffett's turn as Axl Rose (fake tattoos, wig, bandana, the whole thing) in a new Geico ad, below, has me scratching my head. I don't want to sound like a party-pooper -- it's good natured, ...

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

Forget green lizards -- Geico is now using country superstar Kenny Rogers to help sell their insurance, and they're doing it in a really hilarious way. The commercial begins with two guys looking at ...