Fujifilm has revitalized its pro-level camera lineup with some exciting announcements. The star of the show was an updated version of the company’s flagship medium format camera, the GFX100 II.

It's only been a few short years since Fujifilm began its journey to push its own vision of exactly what a medium format camera should be. After decades of medium format being large, boxy, and heavy ...

VALHALLA, N.Y., May 24, 2023 (GLOBE NEWSWIRE) -- FUJIFILM North America Corporation today announced the launch of “FUJIFILM XApp” Smartphone App (XApp)[1], designed for use with Fujifilm’s applicable ...

Back in 2019, Fujifilm released its first entry into the 100-megapixel medium format camera space. The GFX 100 was a beastly, $10,000 body with an integrated grip-style body similar to a pro DSLR like ...

VALHALLA, N.Y., Sept. 12, 2023 (GLOBE NEWSWIRE) -- FUJIFILM North America Corporation today announced the launch of two highly anticipated tilt-shift lenses for its GFX System of mirrorless digital ...

VALHALLA, N.Y., Sept. 12, 2023 (GLOBE NEWSWIRE) -- FUJIFILM North America Corporation today revealed an updated interchangeable lens development roadmap for its GFX System of mirrorless digital ...