This article was written by Božo Janković, head of ad monetisation at GameBiz Consulting and was first shared here. Fifteen years ago, in-app purchases were introduced to mobile games, and ...

Google will update its Personalized Ads policy in December to exclude *social casino game apps from the restricted “Gambling” sensitive interest category. Key details: Why we care. This policy change ...

Add Yahoo as a preferred source to see more of our stories on Google. The advertising watchdog banned eight adverts that breached UK code (Getty Images) “Degrading” ads objectifying women, showing non ...

Macworld Disappointing news for iPhone and iPad owners last week, when it emerged that from the start of March, Apple will ...

Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display ...

GameSpot may get a commission from retail offers. Ads for four unconfirmed Activision mobile games--Guitar Hero Mobile, Call Of Duty: Sniper, and Call Of Duty: Zombies Defender, and Crash Bandicoot ...

For years, app monetisation discussions have focused on fill rates, eCPMs, and demand sources. But one critical variable has ...

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Panellists at Pocket Gamer Connects London took to the stage last week to decode monetisation trends, exploring what’s worked ...

Matthew is the Apps and Games Editor at Android Police. He's been gaming since his first taste of a TI-99 at four years old. Matthew has been an Android user since the HTC Hero and has covered ...

Remember those good old days of PC game advertisements when the mix was terribly wild, with bold claims, over-the-top scenarios, and sometimes even a pinch of controversy? These were times when print ...

Snap announced a suite of new products and optimizations for app advertisers called the App Power Pack, according to a company blog post. The offering includes new ad formats, bid strategies, ...