USA TODAY Ad Meter on MSN

Welcome to 2026 USA TODAY Ad Meter ahead of Super Bowl commercial rush

The Super Bowl commercial ratings are back for a 38th edition, kicking off another year on advertising's biggest stage.

Super Bowl 60 commercials: Brands in for 2026 USA TODAY Ad Meter

Ahead of the Super Bowl commercial rush in February, USA TODAY Ad Meter is keeping fans updated on who's in and who's out.