General Mills (NYSE: GIS) is synonymous with breakfast cereals, iconic brands, and a presence in pantries worldwide. However, this consumer staples veteran possesses a depth and complexity that extend ...

The Kelce brothers, Travis and Jason, already have one successful product in their hit podcast "New Heights." Now, they've teamed up with General Mills on something they hope fans will eat up. On an ...

Football stars and brothers Travis and Jason Kelce will be taking on new roles off the field this fall — in the cereal business. The Superbowl Champions can add cereal co-creators of General Mills’ ...

Kelce Mix Cereal combines the brothers' top three favorite cereals: Cinnamon Toast Crunch, Lucky Charms and Reese's Puffs, according to General Mills. The Kelce brothers, Travis and Jason, already ...

For their cereal box debut, members of TOMORROW X TOGETHER are featured alongside iconic General Mills cereal characters and appear as cutout standees on each box General Mills has partnered with ...

General Mills has recruited Travis and Jason Kelce as co-creators of a new cereal, dubbed the Kelce Mix, which is being promoted via a multi-part content series, per details shared with Marketing Dive ...

General Mills is pulling three specialty cereals from shelves, a representative for the company confirmed to USA TODAY. The company is discontinuing: Honey Nut Cheerios Medley Crunch (introduced in ...

General Mills is digging into its vast cereal archives for a major throwback. This December, the maker of Cheerios, Wheaties and Kelce Mix is bringing back Twinkles, a cereal from the 1960s. The ...

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MINNEAPOLIS — General Mills, Inc. has introduced a new cereal offering in partnership with Hormel Black Label: Cinnamon Toast Crunch bacon flavored cereal. Building off the success of last year’s ...