Football stars and brothers Travis and Jason Kelce will be taking on new roles off the field this fall — in the cereal business. The Superbowl Champions can add cereal co-creators of General Mills’ ...

General Mills is digging into its vast cereal archives for a major throwback. This December, the maker of Cheerios, Wheaties and Kelce Mix is bringing back Twinkles, a cereal from the 1960s. The ...

The Kelce brothers, Travis and Jason, already have one successful product in their hit podcast "New Heights." Now, they've teamed up with General Mills on something they hope fans will eat up. On an ...

General Mills has recruited Travis and Jason Kelce as co-creators of a new cereal, dubbed the Kelce Mix, which is being promoted via a multi-part content series, per details shared with Marketing Dive ...

Bad news for cereal fans. General Mills is discontinuing three of its cereal flavors. It’s the end of the line for Honey Nut Cheerios Medley Crunch (introduced in early 2013), Chocolate Peanut Butter ...

General Mills (NYSE: GIS) is synonymous with breakfast cereals, iconic brands, and a presence in pantries worldwide. However, this consumer staples veteran possesses a depth and complexity that extend ...

GOLDEN VALLEY, Minn. -- Here in the Betty Crocker Kitchen, Mark Addicks is cooking up some radical digital recipes for how we look at packaging for cereal, cake mix and yogurt. Addicks is the chief ...

Kelce Mix Cereal combines the brothers' top three favorite cereals: Cinnamon Toast Crunch, Lucky Charms and Reese's Puffs, according to General Mills. The Kelce brothers, Travis and Jason, already ...

Twinkles, a cereal from the 1960s, is coming back for a limited time. General Mills is digging into its vast cereal archives for a major throwback. This December, the maker of Cheerios, Wheaties and ...