Both Generation Beta and Generation Alpha were named by Australian research firm McCrindle, who moved to the Greek alphabet, ...

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

Every family has one. Armchair parenting experts on Reddit engaged in a polarizing debate that asked users to ponder what popular parenting practices they’ve witnessed that are sure to “create a ...

This week, researchers at Oxford University Press have revealed what 2025's 'word of the year' was for Generation Alpha. For ...

According to one TikToker, the word is the melding of two words: doppelgänger and chopped ...