Both Generation Beta and Generation Alpha were named by Australian research firm McCrindle, who moved to the Greek alphabet, ...

Even though they're still children, Generation Alpha is already shaping what families buy and spend on, especially online. Growing up fully immersed in technology, Gen Alpha will expect flexible, ...

Now that marketers have their heads wrapped around Gen Z and what they're all about, it's time to give a warm welcome to Generation Alpha, the youngest crop of consumers who are just coming into their ...

In the world of generational studies, each cohort brings its own unique identity shaped by the times they grow up in. Among the latest groups is Gen Alpha, the generation born from 2010 to 2024. This ...

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

Add Yahoo as a preferred source to see more of our stories on Google. Dictionary.com just named the slang phrase "6-7" as its 2025 Word of the Year. At the same time, the phrase "Group 7" is taking ...

People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...

This week, researchers at Oxford University Press have revealed what 2025's 'word of the year' was for Generation Alpha. For ...

According to one TikToker, the word is the melding of two words: doppelgänger and chopped ...