In the world of generational studies, each cohort brings its own unique identity shaped by the times they grow up in. Among the latest groups is Gen Alpha, the generation born from 2010 to 2024. This ...

Both Generation Beta and Generation Alpha were named by Australian research firm McCrindle, who moved to the Greek alphabet, ...

Even though they're still children, Generation Alpha is already shaping what families buy and spend on, especially online. Growing up fully immersed in technology, Gen Alpha will expect flexible, ...

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. This is the first fully digitally ...

People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...

This week, researchers at Oxford University Press have revealed what 2025's 'word of the year' was for Generation Alpha. For ...

If you’ve been teaching for a while, you’ve probably noticed how your learners are no longer the same. Their habits, focus, and expectations have shifted. What worked a decade ago — worksheets, long ...

According to one TikToker, the word is the melding of two words: doppelgänger and chopped ...

A new slang word, "Choppelganger," is being used by Gen Z and Gen Alpha to describe someone as the less attractive version of ...