When we first started out in this game, tire technology evolved slowly, and we were always chomping at the bit for something new, as it could sometimes be years before a new or redesigned ...

Remember the Ariel Atom? This is its crazy, backwoods, dirt-driving cousin, the Nomad. It weighs 1,680 pounds and has a rear-mid-mounted 230-hp transverse four spinning grippity Geolander tires. Yes, ...

SANTA ANA, Calif. — Yokohama Tire Corp. is adding 17 Euro/hard-metric sizes to its Geolandar X-AT extreme all-terrain tire line engineered for pickup trucks, Jeeps and SUVs. By year-end, the tire will ...

We all want quiet, fuel-efficient, good-looking, multi-purpose tires that last. Not an easy list to check off completely, especially in the full-size diesel truck category. These weighty beasts test ...

The Geolander X-CV tires being supplied as OE on the first-ever Grand Highlander represent a new standard in highway terrain tires focused on high-speed performance and manoeuvrability, combined with ...

MOAB, Utah — Yokohama Tire Corp. has extended a decade-long relationship with Canyonlands Jeep Adventures to keep supplying Canyonlands with all-terrain Geolander tires for its fleet of 22 Jeeps. Moab ...

TOKYO—Yokohama Rubber Co. Ltd. said it will support the team led by Takuma Aoki in the 19th Asia Cross Country Rally, which the firm said is the largest FIA certified cross country rally held in Asia.

Your car is only as good as its connection to the road. Imagine walking into your local shoe store, deciding on a pair, the footwear referee brings them out, you pay, and then leave. No, trying them ...

Tires look simple and can easily be taken for granted, but their design can be quite sophisticated, from the rubber compound chemistry to the tread design. That’s where CR plays a key role. Through ...