Razor company Gillette has released a highly charged #MeToo-inspired US TV ad calling for men to not only not escape toxic masculinity but also to educate their children about new ways to be male.

Take the latest ad from Gillette, which was posted on Thursday and which features a young trans teen from Canada by the name of Samson Bonkeabantu Brown, shaving for the first time. Try to watch ...

In the ad, Gillette features clips showing reports on the MeToo movement, sexism in some movies and violence between boys with a voice over can be heard saying: “Bullying, the MeToo movement ...