Marketing globalization is a synergistic term combining the promotion and selling of goods and services in an increasingly interdependent and integrated global economy. It makes companies stateless, ...

Nearly 500 years before Christopher Columbus set sail for the Americas, much of the world was already connected via trade, exploration, and cultural exchange. In fact, one can trace globalization all ...

While trade is no new concept, businesses can become a presence in more areas all over the globe than ever before. But how did this happen? And what business industries experience globalization? Keep ...

The globalization we knew and understood for most of the 20th century resembled more the globalization that emerged from the Industrial Revolution than it did the globalization we experience today.

Why do so many global projects falter? Often, it isn’t because executives misread market data or underestimate competitors; it’s because they misread each other. Cross‑cultural communication is less ...

Over Labor Day weekend the Marketplace Sustainability Desk is taking over the Marketplace Weekend show, for a pop-up hour on global trade. It’s part of our series called Trade Off, which looks at the ...

This is a column about two numbers that seem to tell contradictory stories about globalization. Over the past 15 years, a consensus has developed that globalization has run its course and gone into ...