BENTONVILLE, Ark.--(BUSINESS WIRE)--As Millennials and Gen Z hit the golf course in growing numbers, they’re reshaping the game — prioritizing social connection and recreation over competition.

Titleist is releasing new 2026 versions of its Tour Soft and Velocity golf balls, aimed at enhancing the core characteristics of each. The post Titleist releases 2026 Tour Soft, Velocity golf balls.

Tiger Woods scrunches his face in frustration as he watches his ball splash into the Pacific Ocean. The momentary aberration is little more than a footnote to what will be regarded by many as the ...

BENTONVILLE, Ark.--(BUSINESS WIRE)-- As Millennials and Gen Z hit the golf course in growing numbers, they’re reshaping the game — prioritizing social connection and recreation over competition.

Titleist's new AVX golf ball has a softer cover for more spin around the green and a new core for longer, low spin tee shots. The post Titleist just made its ‘Fountain of Youth’ ball faster appeared ...

The best athletes break all sorts of new ground in pursuit of greatness, looking for that extra tiny percent that can propel them above their rivals. For Bryson DeChambeau that extra kick might be ...

Two of golf's biggest brands - TaylorMade and Callaway - are headed to court over an alleged "misinformation campaign." ...

Just over 20 years ago, the USGA issued either a bold or foolhardy request, but one that made clear its intentions to roll back the golf ball. Having spent several years studying the rapidly improving ...

Recommendations are independently chosen by our editors. Purchases you make through our links may earn us and our publishing partners a commission. We get it, golf is an expensive sport. While ...

The R&A and USGA are interested in "soliciting views" on a possible change from the phased implementation to a single date across the whole game ...

If you’re unsure about where your golf ball position should be for certain shots, this easy test from top-ranked golf instructor Tom Stickney helps you understand — and will make you a better golfer.

Brad Millington receives funding from the Social Sciences and Humanities Research Council of Canada. Brian Wilson receives funding from the Social Sciences and Humanities Research Council of Canada.