Welcome to GOLF’s “Firsthand with a Fitter” series, where we dive into some of the most common issues golfers struggle with on the course, and how properly fit equipment can help address those issues ...

OAK BROOK, Ill. — From the start, Bettinardi Golf has always been about creating putters, products and experiences at the highest level, and with the opening of their all-new Studio B in Oak Brook, ...

Two golfers go through the comprehensive putter fitting process with SIK Golf to find their perfect match and hole more putts ...

GLENDALE, AZ (AZFamily) — Liam Stevens started golfing about a year ago. “I started working at a country club,” he said. “It made me want to golf more and get better.” He decided to get fitted for ...

Chicago's metal shops were once a hotbed of golf equipment manufacturing, with local names like Wilson, Ram and Tommy Armour all notable for their craftsmanship. It's an industry that in recent years ...

A few years ago, Tom Morton, director of the Player Performance Studio at Haggin Oaks Golf Super Shop in Sacramento, Calif., told Golf Digest that at best one in four golfers are using a putter that's ...

Back when manufacturers were trying to decide the "standard" length of mass-produced putters, they relied on a bizarre metric: the height of a golf bag. If you measure the front lip of your typical ...

Just like every club in your bag, a putter’s feel and performance are manipulated with various materials, with one goal in mind: to help you play better golf. It's always intriguing to me how one of ...

L.A.B. Golf was the first putter company to venture into the zero-torque movement, with the DF3 as one of its most popular models. Other companies are following their lead. Golf innovation can be a ...

ORLANDO, Fla. – Launch monitors revolutionized our understanding of the golf swing by measuring things that were once unmeasurable, replacing guesswork with objective analysis. That’s why those ...