You might not realize it, but good advertising uses psychological techniques to entice the target audience to buy the product. If your business advertises, you should be using these techniques, too.

Where were you when Superman turned evil? The idea of an “evil Superman” is nothing new. In fact, it’s been around since the character’s creation. Still, the concept wasn’t brought to the big screen ...

According to research, there were a staggering 5.7 million private sector businesses at the start of 2017 in the UK, which is 197,000 more than 2016, and 2.2 million more since 2000. Yet there’s an ...