Google’s John Mueller used an AI-generated image to illustrate his point about low-effort content that looks good but lacks true expertise. His comments pushed back against the idea that low-effort ...

After more than two decades in digital content creation, I've watched the pendulum swing back and forth between long-form and ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. You know you need content. Blog posts. Emails. Lead magnets ...

Content marketing emphasizes being ‘shareable’, or valuable for your audience to share across their social networks. It’s not salesy in nature. It’s informative. It educates. It provides value to ask ...

YouTube has tried its hand at funding original content more than once — with disappointing results. Ten years ago, YouTube believed it needed to more directly compete with the Netflixes of the world.

Nobody likes reading stiff, corporate AI-generated content. Bounce rates spike when readers spot those telltale AI patterns. A survey by YouTube found that 92% of creators are already using generative ...

Just like a deep “spring cleaning” clears out the clutter after a long winter or a rejuvenating scalp massage melts away stress after a tough work week, we all need a refresh occasionally. The same ...