Google’s John Mueller used an AI-generated image to illustrate his point about low-effort content that looks good but lacks true expertise. His comments pushed back against the idea that low-effort ...

Content creators and comedians Ansis Sy, Raco Ruiz, and Monica Cruz of SPIT Manila share how they use comedy in their platforms to start conversations on good governance ...

Content marketing emphasizes being ‘shareable’, or valuable for your audience to share across their social networks. It’s not salesy in nature. It’s informative. It educates. It provides value to ask ...

YouTube has tried its hand at funding original content more than once — with disappointing results. Ten years ago, YouTube believed it needed to more directly compete with the Netflixes of the world.

Nobody likes reading stiff, corporate AI-generated content. Bounce rates spike when readers spot those telltale AI patterns. A survey by YouTube found that 92% of creators are already using generative ...

Creating content with ChatGPT sounds easy on the surface. Ask it to write something, edit what it gives you, hit publish. But that's not how you create work worth reading. That's not how you stand out ...

Centralized knowledge base. Omnichannel content relies on a shared, well-maintained knowledge base to avoid confusing, inconsistent customer experiences. Content operations matter. Strong processes ...