With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

Switching email service providers can disrupt your marketing efforts. Assess functionality, data quality and risks to ensure a smooth transition. For marketers, changing email service providers (ESPs) ...

Pop quiz. When is the best time to start building your email list? Answer: yesterday. But, unless you have a time machine, the best feasible answer is today! I would argue that almost no matter what ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

Email marketing is a massive component of most small businesses’ digital marketing strategies. Although marketing emails are simple to produce and have an enormous return on investment (ROI), your ...