AI Overviews and zero-click search are changing how people find information and how brands get discovered. As search shifts from links to answers, one question keeps coming up: What happens to SEO?

A roundtable of SEO’s most trusted voices explains how LLMs really surface brands, why shortcuts fail, and what's working now ...

AI-based search engines continue to try and replace Google. The most recent entrance comes from a division of Public Good, a digital marketing company acquired by Ad.com in early July. The company has ...

We’re more than halfway through 2025, and SEO has already changed names many times to take into account the new mission of optimizing for the rise of large language models (LLMs): We’ve seen GEO ...

If you're regularly using Google, you may have noticed that the search results are not what they used to be. Google is pushing for AI integration in its search engine, and the results are not always ...

A software engineer from New York got so fed up with the irrelevant results and SEO spam in search engines that he decided to create a better one. Two months later, he has a demo search engine up and ...