Since its introduction in 2004, more than nine million Goodyear Assurance ComforTred all-season tires have hit roadways in OE applications and in the replacement market. Even after six years of being ...

MONTEREY, Calif.—Goodyear's launch of the Assurance ComforTred Touring passenger tire will be supported by one of the company's largest marketing efforts ever, in part because of the use of online and ...

KISSIMMEE, Fla. (Jan. 25, 2010) – Call it Goodyear's “Oprah Moment.” Tire dealers attending the Akron-based tire maker's 2010 Dealer Conference in Kissimmee not only learned about the next generation ...

AURORA, Colo.—Sixteen years after launching its original touring comfort tire, Goodyear has launched the latest iteration, the Assurance ComfortDrive, which it calls the "most comfortable" riding ...