Google had agreed to sell its AdX advertising marketplace to pacify the European Union (EU) but the idea was rejected as “insufficient”. It appears every party involved, wants Google to do a lot more ...

Google, the leader in search and online advertising, is facing multiple ongoing investigations and lawsuits from various government agencies for alleged antitrust violations, and has proposed selling ...

In a significant move to resolve an antitrust investigation in Europe, Google proposed to sell its advertising marketplace, AdX. However, European publishers found this offer inadequate and rejected ...

The United Kingdom’s competition regulator says Google is using anti-competitive practices in its ad tech business. As per its preliminary investigation, the Competition and Markets Authority (CMA) of ...

BRUSSELS/NEW YORK (Reuters) -Alphabet's Google took a major step this year to end an EU antitrust investigation with an offer to sell its advertising marketplace AdX but European publishers rejected ...

Google's adtech stack could soon be broken up. - Google, Getty Images The U.S. Department of Justice is asking a federal judge to force Google to divest two key parts of its adtech business-its AdX ...

The fate of the open web will be decided on who controls the data that drives monetization and the AI that determines distribution. Google controls both, and proposed remedies to its ad tech monopoly ...

Google (NASDAQ:GOOGL) had offered to sell its advertising marketplace AdX earlier this year to alleviate EU competition concerns over its adtech practices, but the proposal got short shrift from ...

What are the differences between AdX and Google AdSense? This post will help you figure out which advertising platform is best for you. In 1996, DoubleClick was born as an ad exchange provider, ...

Google has again been sued in US federal court by a web publisher alleging that the search giant does not refund advertisers when it discovers they have spent money on "invalid" clicks, and instead ...