Google had agreed to sell its AdX advertising marketplace to pacify the European Union (EU) but the idea was rejected as “insufficient”. It appears every party involved, wants Google to do a lot more ...

In an effort to quell monopoly concerns in the EU, Google reportedly offered to sell its AdX advertising marketplace. Sources told Reuters that European publishers rejected Google's offer, arguing ...

The fate of the open web will be decided on who controls the data that drives monetization and the AI that determines distribution. Google controls both, and proposed remedies to its ad tech monopoly ...

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

Google has quietly rebranded its "unified pricing rules" to "pricing rules" in Ad Manager. The change allows publishers to set bidder-specific floor prices again. Many publishers are now experimenting ...

The future of Google’s adtech business is being decided in a federal court in Virginia. In April, a federal judge ruled that Google violated U.S. competition law by maintaining an illegal monopoly of ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Google (NASDAQ:GOOGL) had offered to sell its advertising marketplace AdX earlier this year to alleviate EU competition concerns over its adtech practices, but the proposal got short shrift from ...

Alphabet’s Google (GOOGL) made a significant concession earlier this year by offering to sell its AdX marketplace to end an EU antitrust investigation. However, European publishers rejected the offer, ...

The U.S. Department of Justice asked a federal judge to force Google to divest two key pieces of its advertising-technology business to address an illegal monopoly. The plan filed in court on Monday ...

On Monday, the U.S. Department of Justice proposed that Google, owned by Alphabet Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL), be required to divest two major components of its advertising empire: the AdX ...