Google had agreed to sell its AdX advertising marketplace to pacify the European Union (EU) but the idea was rejected as “insufficient”. It appears every party involved, wants Google to do a lot more ...

Antitrust lawsuits by many of the nation’s largest publishers are piling up against Alphabet Inc.'s Google, as they look to ...

In an effort to quell monopoly concerns in the EU, Google reportedly offered to sell its AdX advertising marketplace. Sources told Reuters that European publishers rejected Google's offer, arguing ...

Google (NASDAQ:GOOGL) had offered to sell its advertising marketplace AdX earlier this year to alleviate EU competition concerns over its adtech practices, but the proposal got short shrift from ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

Alphabet’s Google (GOOGL) made a significant concession earlier this year by offering to sell its AdX marketplace to end an EU antitrust investigation. However, European publishers rejected the offer, ...

Court is back in session. And the fate of the open internet is in the balance. US District Court Judge Leonie Brinkema ruled in April that Google operates an illegal monopoly in two markets where ...

BRUSSELS/NEW YORK (Reuters) -Alphabet's Google took a major step this year to end an EU antitrust investigation with an offer to sell its advertising marketplace AdX but European publishers rejected ...

The future of Google’s adtech business is being decided in a federal court in Virginia. In April, a federal judge ruled that Google violated U.S. competition law by maintaining an illegal monopoly of ...

Google has quietly rebranded its "unified pricing rules" to "pricing rules" in Ad Manager. The change allows publishers to set bidder-specific floor prices again. Many publishers are now experimenting ...

The U.S. Department of Justice asked a federal judge to force Google to divest two key pieces of its advertising-technology business to address an illegal monopoly. The plan filed in court on Monday ...