The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

As previously announced earlier this month Google made available it’s new Gemini Pro artificial intelligence developers, businesses and individuals to use. If you are interested in creating AI powered ...

YouTube today announced a significant increase to courtesy Data API limits, which regulate how many videos app developers can upload and how many read and write operations their apps can perform.

In a bid to stop ad-blocking on modified ad-free YouTube apps, Google is introducing the Android WebView Media Integrity API. This is simply an API that helps websites check the authenticity of ...