Google (NASDAQ:GOOG) (NASDAQ:GOOGL) has listed out remedies in the ongoing ad tech lawsuit filed by the U.S. Department of Justice in a bid to persuade judges to not take action against its ad ...

Five of the biggest publishers in the US have all filed lawsuits against Google in the past week over its digital advertising ...

The United States Justice Department wants Google to make major changes to its ad business in order to restore competition, with the government suggesting that Google divest both Ad Exchange (AdX) and ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Advertising exchange PubMatic (NASDAQ:PUBM) has sued Google (NASDAQ:GOOG) (NASDAQ:GOOGL) in federal court, seeking billions of dollars and to "restore fair competition" in advertising technology after ...

The Department of Justice (DOJ) is proposing Google sell two of its advertising products following a judge’s ruling that the tech giant illegally acquired and maintained a monopoly in the ad tech ...

The DOJ is asking the court to order a Google Ad Manager divestiture. Google proposes a remedy that would let you use third-party tools instead of a breakup. Expect no immediate changes while appeals ...

There’s an ongoing debate in the PPC community about whether ad strength is a metric worth measuring or optimizing for. While Google states that ad strength doesn’t directly influence ad serving ...

Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.

ChatGPT could provide advertisers with a valuable "high-intent" engaged audience, siphoning marketing budgets away from ...

Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default and preserving existing blocks. Authorized Buyers replaces Ad Networks in ...