If you’ve played around with audience targeting in a Demand Gen or Video campaign lately, you may have thought to yourself, “Um… does something look different here?!” It’s not just you. Audience ...

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

It was the second time in a year that a U.S. court found that the company had acted illegally to remain dominant. By David McCabe Reporting from Washington Google acted illegally to maintain a ...

There’s been no official announcement of a court-mandated remedy to Google’s anticompetitive practices. But Judge Leonie Brinkema’s decision centered on Google’s efforts to advantage itself in the SSP ...

A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance in online advertising. Judge Brinkema’s decision could restructure Google’s ...