Dive into the world of Google ad auctions and unlock the secrets behind ad placements and costs. Discover why CPC may not be the most valuable metric to evaluate your advertising success. Since the ...

OpenAI has declared a "code red" emergency, halting advertising and revenue plans to address ChatGPT's declining performance against Google's surging Gemini 3. This strategic pivot aims to improve ...

Just a couple of days into the Google ad tech antitrust trial, it seems clear that the heart of the US Department of Justice’s case is proving that Google Ad Manager is the key to the tech giant’s ...

A Google executive who fights ad spam detailed its industrywide response to a massive fraud scheme. A Google executive who fights ad spam detailed its industrywide response to a massive fraud scheme.

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Hugh Langley Every time Hugh publishes a story, you’ll get ...

Google's ad tech monopoly has been ruled illegal by a federal judge. Learn how this ruling may affect publishers and advertisers. Federal judge rules Google illegally monopolized digital advertising ...

The United States Justice Department wants Google to make major changes to its ad business in order to restore competition, with the government suggesting that Google divest both Ad Exchange (AdX) and ...

A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance in online advertising. Judge Brinkema’s decision could restructure Google’s ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Google has issued a "code red" over the rise of the AI bot ChatGPT, The New York Times reported. CEO Sundar Pichai redirected some teams to focus on building out AI products, the report said. The move ...

Generative AI has wormed its way into myriad products and services, some of which benefit more from these tools than others. Coding with AI has proven to be a better application than most, with ...