Google's Performance Max platform helps advertisers create compelling ads that reach their target audiences with the help of AI tools. Now, Google is unveiling new features that take those offerings ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Google is rolling out new curation tools within Google Ad Manager to help media agencies more easily discover and activate the best publisher inventory and audiences for their advertising campaigns.

SAN FRANCISCO — Google pulled a video advertisement it had been running prominently on Olympics coverage that showed a father using artificial intelligence to help his daughter write a letter to her ...

Dive into the world of Google ad auctions and unlock the secrets behind ad placements and costs. Discover why CPC may not be the most valuable metric to evaluate your advertising success. Since the ...

Some Google advertisers are convinced Ad Strength is a pointless metric that should be ignored. The diagnostic tool, touted by the search engine as an effective way to assist marketers in creating ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Google has yanked an ad from NBC’s Olympics broadcasts meant to highlight the power of its Gemini AI tool — but which critics blasted as bizarrely tone-deaf. In the 60-second ad, “Dear Sydney,” a ...