Google has rolled out new AI-driven ad tech offerings focused on what the tech company has identified as the four key behaviors of consumers: streaming, scrolling, searching and shopping. Executives ...

Advertisers have been chasing Excellent ad strength scores since responsive search ads (RSAs) became the default format for Search campaigns. But here’s the problem: ad strength doesn’t measure PPC ...

FILE - This Friday, June 16, 2017, file photo shows the Google logo at a gadgets show in Paris. Google won a major case in the European Union on Tuesday Sept. 24, 2019, when the bloc's top court ruled ...

Google’s publishing partners have a more ways to monetize content beyond traditional ads using Google Ad Manager. Offerwall, a monetization tool for publishers in Google Ad Manager, rolled out ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...