When signed in to your Google account, your searches, clicked links, images, and videos are tracked. Things like your IP address, device, and which ads you click are tracked even when you're not ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

If you’ve ever had the creeping sense that Google knows a little too much about you, you’re not wrong. From your search habits to your exact location on any given day, Google keeps a detailed log of ...

Google Ads rolled out a diagnostics tool to help advertisers spot issues with shopping cart data tied to conversions. The tool appeared in accounts, following an initial mention on a Google help page ...

Google’s new Google Cloud Tag Gateway integration makes first-party tagging easier to deploy and more resilient to privacy ...