Google's data collection can be a double-edged sword: helpful in some instances and too invasive in others. Here's how to ...

Add Yahoo as a preferred source to see more of our stories on Google. When signed in to your Google account, your searches, clicked links, images, and videos are tracked. Things like your IP address, ...

New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

Google Ads rolled out a diagnostics tool to help advertisers spot issues with shopping cart data tied to conversions. The tool appeared in accounts, following an initial mention on a Google help page ...