You can gain a decent amount of market share by just doing what you’re supposed to do when it comes to running Google AdWords management and PPC ads in general. But if you know a few more advanced ...

In March Google began testing a mobile AdWords interface so advertisers can manage their search ad campaigns on Android, iPhone, and Palm Pre devices. Google ...

Digital marketing today is no longer about choosing between organic and paid strategies. As I have researched, the real power lies in combining them effectively. Search engine optimization services ...

Seven years after LVMH sued Google over its AdWords programme, Europe’s top court has ruled that the search engine is not liable under EU trade mark law. But that’s far from the end of the story It is ...

SINGAPORE--Salesforce.com is confident its new Google AdWords management application will see widespread adoption in the Asia-Pacific region. The on-demand CRM (customer relationship management) ...

The Court of Justice’s nuanced ruling in a dispute over the use of trademarked keywords answered some questions and raised others. Susanne Mellqvist and Maria Lagergren of Valea analyse the decision ...

Google has officially launched Google Ads Editor version 1, which now offers full cross-account management. This is the first major update of Editor to be released since Google AdWords was rebranded ...

It's not difficult to measure the return on investment for pay-per-click advertising. Results are traceable through Google AdWords, according to Steve Loszewski. Google offers a tool that estimates ...