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According to research by the American Economic Association, businesses make an average of $2 in revenue for every $1 they spend on AdWords. Of course, results vary from business to business, although ...

Google AdWords marketing is complicated, difficult and completely impossible to manage independently unless you have lots of experience in running online advertising campaigns, right? No! Get these ...

Your marketing mix probably consists of a variety of channels: print, email, social, maybe even television and radio. With varying returns on investment across all those methods, a savvy marketer is ...

Today, most purchases start with a Google search. Long gone are the glory days of the phonebook; customers now rely on computers and smartphones to find local companies in their area. Fueled by ...

A recent list of updates to Google AdWords could leave advertisers confused if they don't keep up to date; listed here are four AdWords updates you may have missed. [see full list at Search Engine ...

Why the time was ripe for Google to retire the AdWords brand. Google shook up the digital advertising world this week when it announced it would rebrand its DoubleClick and AdWords products as part of ...

With UAC, Google is using machine learning and a data-driven approach to “take the guesswork out of digital marketing for apps,” said Bill Riddell, digital media manager for Chacka Marketing, in a ...

Google has rebranded AdWords as Google Ads and consolidated its other advertising products into Google Marketing Platform and Google Ad Manager. The change is intended to make it easier for small ...

Google is retiring its two most-recognized advertising brand names — DoubleClick and AdWords — as part of a broad rebranding of its ad products. The new Google ad lineup will comprise three main ...