This article assumes that the reader already has a grasp of the basic fundamentals of PPC, including registering an Adwords account. Having said that, if you are just starting to out with PPC ...

Performance marketing — especially PPC — is a powerful way for marketers to demonstrate their worth. With PPC campaigns, we’ve carved out our place at the table. Now we’re producers of actual revenue, ...

Remember all the hype about the Google AdWords Professionals program when it was first launched? When members first got their pro logos they were delighted. This morning, Mikkel deMib Scendsen posts a ...

The New Year brings some new services from Google Adwords, which will take you beyond your basic PPC ads. Google has be working hard to bring us new services, like Google Adwords Product Extensions, ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

2017 is the year Google became convinced its PPC machines are better than you. If you work in PPC and have been keeping up with AdWords changes over the last year or so, you've likely noticed a ...

For small businesses with some financial flexibility to go after online marketing, pay-per-click advertising (PPC) is an ideal strategy to pursue. Not only does it give you access to large volumes of ...

Are you wasting money on Adwords? What digital marketer hasn’t wondered that? Sure, you might see some positive ROI, but what about the waste? Are you getting the best results? Are you making the most ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. New changes to sitelink extensions will bring more usability to mobile, while also ...

I’m the owner of an online women’s clothing boutique, and I’m looking for new ways to market my business. Could you please elaborate on what exactly PPC is, and how I can use it to expand my reach ...