Google’s $100 million settlement over AdWords billing practices highlights the importance of transparency and could push for stricter digital advertising regulations. Google concluded a 14-year legal ...

Google LLC has agreed to pay $100 million to settle a class-action lawsuit that was filed in 2011 by customers of its AdWords advertising service. Reuters reported the development today, citing ...

Mastering Google pay-per-click ads requires a strategic, hands-on approach to ensure every dollar spent delivers measurable returns. The platform’s default PPC automation settings are optimized for ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...

The Court of Justice’s nuanced ruling in a dispute over the use of trademarked keywords answered some questions and raised others. Susanne Mellqvist and Maria Lagergren of Valea analyse the decision ...

When you think of Google, what comes to mind? Search engines, smartphones, email, cloud storage — perhaps even self-driving cars. But beneath its impressive portfolio of products and services lies the ...

With Google on its way to over $200b per year in ad revenues, companies that aren’t yet advertising online should think long and hard about why everyone else but them seems to be growing their ...