You can gain a decent amount of market share by just doing what you’re supposed to do when it comes to running Google AdWords management and PPC ads in general. But if you know a few more advanced ...

Because “you kids today” now have a new experiment tools from Google called AdWords Campaign Experiments (ACE) that now makes testing—one of the most crucial parts of successful PPC management—a bit ...

So many strategies surround even the most basic of pay-per-click (PPC) principles. One principle that is kicked around the most is the use of match types in Google AdWords. Some camps preach that ...

A solid pay-per-click (PPC) marketing strategy is no longer optional for businesses that want to succeed. Once upon a time, as a small to medium-sized business, you could count on organic search ...

Most businesses want a cost-effective way to bring in more customers. The challenge is to find prospects who are thinking about your products at the exact time that you reach them. With Google AdWords ...

Artificial intelligence (AI) and machine learning (ML) are the trendy buzzwords in business today. Just look at how searches for these concepts have risen in Google Trends over the past five years: ...

Remember all the hype about the Google AdWords Professionals program when it was first launched? When members first got their pro logos they were delighted. This morning, Mikkel deMib Scendsen posts a ...