Big tech has come to dominate this market, as well as markets abroad, having sucked advertising dollars from newspapers, TV and radio. Digital channels now account for around 60% of worldwide ad ...
Google has released the new version of Google Ads Editor, version 2.10. This version has over 20 new features, which is a lot of a version update for Google Ads. Google Ads Editor is a free, ...
Ironically, cybercriminals now use Google search advertisements to promote phishing sites that steal advertisers' credentials for the Google Ads platform. The attackers are running ads on Google ...
Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a single “Sponsored results” label that stays ...
Most advertisers will confidently tell you that the cost per click (CPC) on Google Ads rises year after year. But is that actually true? And if it is, how quickly are CPCs inflating? Surprisingly, ...