Google said it has stopped 5.2 billion ads that violated its policies last year, but there’s a remaining question about how many malicious ads slipped through. Reading time 3 minutes There’s a hell of ...

In an effort to prove its commitment to safe and transparent advertising for users and businesses, Google announced the launch of the Ads Transparency Center and the release of the 2022 Ads Safety ...

If you saw any of your Google ads blocked or suspended in 2022, you may have been caught up in Google’s massive sweep to combat harmful and misleading content, protect user privacy, and maintain ad ...

On Wednesday, Google shared details on its evolving criteria for blocking advertisers and publishers for ad fraud or misinformation. Google also rolled out a new consumer-facing tool that offers ...

Similar to what we anticipated in our Feb. 3 note, Alphabet’s Google GOOG announced that after third-party cookies are phased out in 2022, it will not accept any substitutes that track, identify, and ...

Some advertisers are seeing a new beta test in their Google Ad accounts, and not everyone is happy about it. What happened. Michael Kerr spotted the test in his Google Ad account yesterday and posted ...

Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies. A new solution called Publisher Advertiser Identity ...

A lawsuit by the US Federal Trade Commission (FTC) and seven states today alleges that radio ads for the Pixel 4 featured “made up testimonials by radio personalities.” Google and iHeartMedia “paid ...