It starts with a click. In 2004, I became the victim of click fraud. All it took was a single click, and the business that I worked so hard to grow and run was now losing ROI. Worse yet, my colleagues ...

If you’re not using Google Ads, this could be the wake-up call your business needs. Google Ads is the most widely used digital marketing platform, bringing in over $58 billion in ad revenue in Q2 ...

Set your Google Shopping ads for success by visually guiding your users to your products. Here's how to do it step by step. Google Shopping ads are visual ads that appear when a user searches for a ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...