YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center ...

I want to give you a complete walk-through of setting up Google Ads. The Google ad platform is designed for running ads on Google.com as well as YouTube. To sign up, go to ads.google.com You can use a ...

Google has released version 20 of the Google Ads API, version 20 includes several new features and changes, including: What is new in v20. Here is a video from Google on this release: To see the full ...

Google expanded Travel Feeds for Search Ads, Travel Feeds allow hotel advertisers to show more detailed information. The feature can display hotel details, pricing, dates, ratings, and images in ...

Google has released version 22 of the Google Ads API, this is a major release with dozens of updates. Updates include smart bidding exploration expansion, improvements to DemandGen, PMax campaigns, ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own. Most PPC marketers love talking about automation, ...

The article emphasizes moving beyond vanity metrics to provable business results, crucial for CFOs. It champions full customer path analysis and incrementality testing, now more accessible thanks to ...