Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center ...

Google has released version 20 of the Google Ads API, version 20 includes several new features and changes, including: What is new in v20. Here is a video from Google on this release: To see the full ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Google Ads is an extremely powerful tool for businesses. If you want to target your audiences as effectively as possible, it’s the ideal platform. However, you cannot simply create and run ads. That’s ...

Producing effective ad copy remains one of the biggest challenges in PPC advertising. It’s expensive, time-consuming, and often a guessing game – especially when scaling campaigns across audiences and ...

Google expanded Travel Feeds for Search Ads, Travel Feeds allow hotel advertisers to show more detailed information. The feature can display hotel details, pricing, dates, ratings, and images in ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own. Most PPC marketers love talking about automation, ...

Google has released version 22 of the Google Ads API, this is a major release with dozens of updates. Updates include smart bidding exploration expansion, improvements to DemandGen, PMax campaigns, ...

Google’s search engine inundates users with hidden ads and prioritizes major brands over quality sources — with less than half the results that it spits out meeting the needs of the intended query, ...