Google Ads is testing two new sections in the Overview tab. There is a new trends section and a new performance by stage section. The trends, well, show you two categories trending compared to last ...

Google is testing adding to the call and message button on Local Service Ads a reviews and sometimes overview button. Reviews takes you to the reviews but the overview button to the local listing for ...

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.

Google claims AI Overviews generate the same ad revenue as traditional search results. The company is expanding AI Overview advertising globally. To succeed, advertisers must adapt to changing user ...

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Search driven traffic used to deliver visitors and sales. AI is reducing those clicks and businesses that rely on educational content are feeling it first. For years, the formula for online business ...

Google’s introduction of AI Overviews is radically reshaping the search landscape. For advertisers, the shift has serious implications: less visibility, fewer clicks, and more uncertainty. With the ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...